# Simon West

Bryan Kreuzberger offers the following thoughts on the biggest mistake B2B salespeople make:

I’ve had 100’s of sales calls. Over 90% of the calls, never resulted in a sale. For years I didn’t understand why my customers didn’t buy.

The thing I hate about most sales systems is that they only talk about it from the seller’s point of …

If you consider the many hundreds of conversations you have each week, some long, some short, some business related, some not, then it will become clear to you that this is a vital part of our business and social lives.  We can do little without becoming involved in a conversation, whether collecting an order from a client, or ordering lunch …

Love them or hate them, presentations are a large part of a salesperson’s life.  They can vary from a quick 5 minute impromptu talk for one person to a structured talk to many hundreds of delegates at a major exhibition.

All presentations hinge on the speaker’s ability to hold their audience’s attention.  There are many reasons why an …